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How can online games help with your company’s marketing strategy?
People of all ages love playing games, and playing games online is the new way to do it. The computer games industry is now bigger than the movie industry - millions of people all across the world are playing web games.
But what kind of person are we talking about here? We’re not talking about hardcore gamers - the type that lock themselves in a darkened room for eight hours to engage in the latest role playing fantasy! We’re talking about casual gamers - normal people like you and me - the thirty five year old office worker who surfs the net during her coffee break - the kids after they finished doing their homework on the PC - your Mum and Dad, who even though they “hate computers”, still spend half their time checking their emails and shopping online. We all enjoy that little distraction from what we are really meant to be doing - and as web games are free, require no downloads or instruction manuals, and help inject just a little fun into our daily lives - why the heck not?!
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Companies large and small are now beginning to realise the potential of this online gaming phenomenon. If your target audience is the computer literate adult or child, male or female, then having your corporate branding in a quality web game is a sure way to get your logos and links seen by the masses. Our games reach literally millions of users worldwide, which makes them the perfect choice as a targeted marketing vehicle. Web games often spread virally across the internet - once released, your exposure can grow exponentially. What’s more, we can track exactly how many people are playing one of our games on a daily basis, and on which websites it is being hosted, so you know precisely the reach of your advertising campaign. Include links from within the game back to your website and watch your traffic soar. Put the game onto your own website too as another great way to bring traffic in. Targeting the right audience is also easy, by designing the game to suit your particular market. Cars for boys, soft and fluffy things for girls - you know how it works!
Here at Andromedus Studios we can make that great web game for you. We have worked for companies including Armor Games, Cadbury, Photobox and Microsoft. If you’ve got an idea for a game you want us to make for you, or even if you want us to come up with the idea for you, get in touch with us and let’s discuss your ideas.
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